Press Release – 4th October 2017

€46,883 funding secured for development of Food Tourism across County Wexford

Following on from the success of the Enniscorthy Food Tourism initiative including the development of the Rockin’ Food Festival, O Connell Marketing Ltd and Wexford County Council submitted a comprehensive plan to expand the agri food tourism offering in County Wexford through a programme of events, training, promotions and marketing.

Mr Michael Creed, the Minister for Agriculture Food and Marine announced the six projects that will receive funding this year from his Department under the Rural Innovations and Development Fund, for initiatives to promote and develop agri-food tourism in rural areas.

The Funding will go to the following Initiatives:
O Connell Marketing Ltd on behalf of Wexford Co Council – €46,883
Astec Global Consultancy – Agri Food Tourism Experiences – €44,060
Carlow County Council – Food Trail Development Project – €47,950
Donegal County Council = ISLE (Islands Sustainable Living & Education Tourism – €49,250
Kilkenny County Council – #tastekilkenny Phase 2 – €40,250
Waterford City and County Council – Food, The Waterford Way – €49,000

“The successful projects were selected by an evaluation committee with members from the Department of Agriculture, Food and the Marine (DAFM), Bord Bia and Fáilte Ireland following a competitive procurement process.” Minister Creed

The County Wexford Food Tourism plan will be lead by Jean O Connell of O Connell Marketing Ltd, Liz Hore, District Manager, Enniscorthy Municipal District, Wexford County Council,
Siobhan O Neill from Visit Wexford and Anthony O Toole, private chef, food consultant and one of Fáilte Ireland’s Food Champions, representing Ireland’s Ancient East, working with a number of groups including Wexford Local Enterprise, Wexford Food Family, local food producers and food tourism businesses across the County.

Liz Hore, Wexford County Council District Manager. “I am delighted to welcome this announcement of funding for Food Tourism in County Wexford. This innovative plan prepared by O Connell Marketing Ltd is an example of collaboration and how Wexford County Council will work with key partners, tourism groups, food producers county wide to develop County Wexford as food tourism destination.

The roll out of County Wexford Food Tourism plan is ideal timing with so many incredible food producers, products, festivals and food tourism venues ready to get involved to ensure that County Wexford becomes a recognised food tourism destination to visit. Wexford food producers have just won a sweep of awards at The Irish Food Awards 2017 “Blas Na hÉireann” which took place in Dingle on 30th September 2017“. Wexford Winners include:

Irish County Meats – Gold and Silver Award in the Sausages Category
Atlantis Seafood – Bronze Award for their Kilmore Quay Kids Fish Fingers
O’Neill’s Dried Cure Bacon Company – Gold Award in the Bacon Rashers Category
Wexford Home Preserves – Silver Award in the Savoury Sauces Category
Wexford Home Preserves – Bronze Award in the Marmalade Category
Wexford Home Preserves – Silver Award in the Sweet Sauces Category
Stafford’s Bakery – Silver Award in the Christmas Pudding Category
Stafford’s Bakery – Silver Award in the Packaged White Bread Category
Stafford’s Bakery – Gold Award in the Packaged non white Bread Category
Stafford’s Bakery – Two Gold Awards in the Sweet Dough Food Category
Stafford’s Bakery – Bronze Award in the Craft Bakers Yeast

Zanna Cookhouse Ltd – Gold and Silver Awards in the Ready Meals & Prepared Foods Hot Vegetarian Category
Zanna Cookhouse Ltd – Gold Award in the Terrines and Pates (Meat Category)
Pettitts Supervalu Wexford – Silver Award in the Craft Bakers Sourdough
Fancy Fungi Gourmet Mushrooms Ltd – Bronze Award in the Terrines and Pates Vegetarian Category
Killowen Farm – Silver Award for Soft Cheese Category
Scúp Gelato – Silver Award in the Ice Cream Category
Naturally Cordial Ltd – Silver Award in the Non alcoholic Drinks (Fruit Based) Category
Wild About – Silver Award in the Non alcoholic drinks (Vegetable Based) Category

Jean O Connell, O Connell Marketing Ltd. “We are starting with a number of open information workshops/sessions across the County Wexford on the 19th & 24th October for food producers and anyone involved in the food tourism industry. We will go through the plan and how your business can directly benefit and let us know the marketing initiatives that you want to get involved in. Early engagement is key so we can assist you and work on a one to one basis, to create your unique food story where you can receive valuable marketing support so your business can be a key feature of County Wexford Food Tourism programme”.
County Wexford Food Tourism Plan Information Sessions:
Wexford – Thursday 19th October from 10am – 12noon, Westgate Design Restaurant
New Ross – Thursday 19th October from 3pm – 5pm, The Nutshell Cafe

Enniscorthy – Tuesday 24th October from 10am – 12noon, The Wilds Restaurant
Gorey – Tuesday 24th October from 3pm – 5pm, The Book Cafe

(Please note that the times/dates/venues for these information sessions may change. Please refer to www.oconnellmarketing.ie/food-tourism for up to date information.