Jean O Connell – Director
Jean’s focus, energy and passion for Tourism Development along with a straight talking results based measured approach is recognised nationally and has delivered incredible results for clients.
Jean has 9 years’ experience working with The Rose of Tralee International Festival as Commercial Manager and Online Marketing Development.

Jean lead the design and complete set up of the new Rockin’ Food Festival in Enniscorthy, Co. Wexford which delivered approximately 20,000 visitors in 2016 and is aimed to surpass this in 2017 with a range of new concepts added. The success lead to O Connell Marketing developing a Wexford Food Tourism Strategy 2016-2018 and delivering all short term objectives.

Jean offers incredible commercial experience in so many areas and ensures that budgets are managed while over exceeding expectations. With award winning skills for innovation, digital marketing and developing and delivering commercial strategies she has the skill-set, local knowledge and reputation to deliver a County Wexford Tourism Strategy. However, she recognises by collaborating with valued consultants Susan Heffernan (Wild Atlantic Way) and Maurica Mackle (Northern Ireland) the team approach can deliver world class results in developing innovative and attractive tourism products that deliver on strategic objectives.

Jean’s direct but motivating approach, in depth industry knowledge and contacts make her a very influential figure in the sector of Tourism Business and Community Networks.

Catherine Myers – Marketing Assistant
With over 20 years’ experience in the Hospitality Industry, our Marketing Assistant, Catherine Myers, has a wealth of knowledge in such areas as Event Management, Revenue Management, Sales, Customer Service and Office Administration.

Catherine worked for 10 years at The Sandymount Hotel, Dublin 4 as Reservations and Events Manager. During her time here, she was mainly responsible for events co-ordination, group bookings and rate management. She has built up great relations with Overseas Tour Operators and Travel Agents and she was their main point of contact in the hotel.
Catherine then proceeded to work for the Carlton Hotel Group as The Events and Revenue Manager for The Millrace Hotel, Bunclody, Co Wexford. Her many responsibilities here included the organising of golf outings in conjunction with the prestigious Bunclody Golf and Fishing Club, conference and event management, forecasting and yearly budgets, setting and maintaining selling rates on websites and staff training.

Catherine’s main strengths is her exceptional work ethic, her organisation and professional administration and communication skills. Recently, completing a course on Ireland’s Ancient East, she is highly regarded by Tourism Businesses and Community as well as Overseas Tourism Operators.

Laura Codd – Digital Marketing Coordinator 
Laura has recently graduated with a First Class Honour in Bachelor of Business (Honours) Degree Programme, specialising in Marketing. As part of her final year she received a distinction result for her research dissertation titled “To Explore how Authentic, Locally Produced Food can be used to Enhance County Wexford as a Tourism Destination”.

Laura provides invaluable support across all online marketing platforms for clients including: Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest and LinkedIn.

She also assists in reporting, web tourism product research, content development and research with a focus on international tourism emerging concepts and opportunities.

Laura is innovative and excelling in areas such as Tourism Market Research, Public Relations and particularly Digital Marketing including Social Media, E-Commerce, Web Content and design. Laura has a bright future and is key part of the O Connell Marketing Team.

Susan Heffernan – Associate Director
Susan is an independent marketing & project management consultant offering a range of services to clients in the tourism, events, diaspora and lifestyle sector in both Ireland and internationally.

Working on County Mayo’s Tourism Strategy and Wild Atlantic Way initiatives, recent projects include project management, feasibility study and development of world-class visitor experiences, destination branding, marketing and county tourism strategy development, diaspora engagement projects, along with planning and managing a broad variety of festivals and events. Galvanising and harnessing Ireland’s diaspora has been a core focus of many projects, connecting Ireland’s global community with causes and celebrations at home for good.

An avid networker, Susan believes passionately that success in business is a collaborative process achieved through networking, facilitating connections and building relationships.

Maurica Mackle – Associate Director
Maurica is a Fellow of the Chartered Institute of Public Relations, and a judge for the annual CIPR PRide Awards. Owning her own boutique PR business, Mackle Communications since 2015, Maurica has established niche clients across the Arts, Charitable and Private Sector. These include a number of leading brand names such as Extern, the all-Ireland social justice charity, Development Trusts NI, The Rose of Tralee International Festival, and arts organisations including Arts Council for Northern Ireland, Maiden Voyage Dance, Golden Thread Gallery and Visual Artists Ireland.

Prior to starting her own business, Maurica was Head of Strategy in the Welsh Government, Department of Economy. During this time Maurica provided advice to the First Minister and the Minister for Economy, Science and Transport, and lead on the delivery of Enterprise Zones and Anchor Company strategic relationship management across Wales.

Maurica was previously Head of Consultancy for National Trust, the largest conservation charity in Europe, working across Wales and Northern Ireland. During this time, she was a member of the key delivery team for the £18.5m Giant’s Causeway project, leading on fundraising, interpretation, brand communications and marketing.

Anthony O Toole – Associate
Anthony is a Failte Ireland Food Champion and has vast experience as a Chef, food business developer, event organiser, researcher and writer.

In 2012, Anthony completed a Master of Science (M.Sc) in Culinary Innovation and New Product Development at the School of Culinary Arts & Food Technology in DIT. He also holds a Bachelor of Arts (B.A) Honours Degree in Culinary Arts, and W.S.E.T. (Wine and Spirit Education Trust) Level 3 in Wines and Spirits.

Anthony currently has his own business, Culinarian Press, and manages a variety of food, NPD, Business, Tourism and Culinary Brand Projects for Producers, Caterers, restauranteurs and food brand associates. Anthony has recently collaborated with O Connell Marketing Ltd on the Enniscorthy Rockin Food Festival. He is also a food Writer for Georgina Campbell’s Ireland Guide and a Board Member of Wexford Food Family.