Jean O’Connell – Director

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Jean’s focus, energy and passion for Tourism Business along with a straight-talking, results-based approach for small and large events, has delivered incredible results for clients.

Jean offers incredible commercial experience in so many areas and ensures that budgets are managed while over exceeding expectations. With award-winning skills for innovation, digital marketing and event management, she has the skill-set to deliver world-class events/festivals and destination marketing, delivering incredible results for moderate budgets. Jean’s direct but motivating approach and in-depth tourism industry knowledge and contacts make her a very influential figure in the sector of Tourism and Community Networks.

Jean has worked on Rockin’ Food Festival, Taste Wexford, Santa’s Enchanted Castle, Irish Hotel Federation and numerous food-related events for Carlton Hotels, Visit Wexford new website, Glanbia, Hodson Bay Hotel Group, Athlone Tourism, Kerry County Council and Wexford County Council. She is a Gold Ambassador Member of the World Food Travel Association, conducts research trips and attended the World Food Tourism Conference in Austin in 2019.

Jean is a recognised strategic planner, supported by her team and recognised as a driven but motivating leader, she brings a wealth of experience and professionalism and has delivered across the field of Tourism and Agri-Food Tourism. She has a proven record in Tourism, Festivals, Food Tourism, Agri-Food and Business and has won many national awards. Jean set up O’Connell Marketing in early 2014 and since then she has successfully grown her business, managed various important projects and received a lot of positive feedback from her clients.


Amanda Davitt – PR, Marketing, and Digital Communications Manager

Amanda DavittAmanda is a graduate from Waterford Institute of Technology with a BA Hons degree in Health Promotion and a graduate from the University of Limerick with a certificate from the National Council of Exercise and Fitness. Whilst working in her area of passion within the health industry she veered towards the business element of her role- finding an even bigger passion within PR, brand, marketing and communications.

 She is driven, results orientated, proactive and passionate about all aspects of marketing- with PR, brand, social media and influencer marketing being her area of specialty. She has a wealth of brand and consumer facing experience working in both the FMCG (Aldi Ireland) and Beauty (TanOrganic, Bellamianta Luxury Tanning and Iconic Bronze Luxury Tanning) sectors.  

During her time in TanOrganic she completed the Female High Fliers Propellor Programme from the DCU Ryan Academy where the brand won the leading accolade for ‘Best Brand’ in 2015. The DCU Ryan Academy runs this course for early-stage, female-led business startups called the Female High Fliers accelerator. Female High Fliers selects 10 startups across Ireland and helps fast-track their business, develop leadership skills, achieve scale and create employment.  

During her time in Iconic Bronze, she was fortunate enough to be shortlisted to complete the Female High Fliers Propellor Programme for a second time from the DCU Ryan Academy, where the brand won the leading accolade for ‘Most Innovative Brand’ in 2019.

She has joined O’ Connell Marketing as PR, Marketing and Digital Communications Manager and will work on all client accounts, namely Visit Wexford, Discover Kerry and The Fitzpatrick Hotel.  


Karen Cloke – Pr, Marketing, and Digital Communications Executive

Karen is a recent graduate from Waterford Institute of Technology. She received a first-class honours Bachelor of Business degree, having specialised in marketing during her course. Karen’s standard work as a marketing student was recognised by the college and she was awarded a marketing commendation award from the School of Business in her final year.

She brings her experience of working on live projects and consulting with organisations through her course to O’Connell Marketing. With a keen interest in digital marketing, she enjoys projects that allow her to draw on her creativity through visual and written communications. Karen provides support on projects for Visit Wexford, Discover Kerry and Taste Wexford.


Caroline Doyle – Marketing Assistant


Caroline is a final year student studying BA (Hons) Marketing & Digital Media at Waterford Institute of Technology. Throughout the past three years at WIT, Caroline has worked on live marketing projects, campaigns and case studies for business’ in the south-east. Among the many digital and practical skills that Caroline has gained, her exertion is proven in the results she has received for her work. Excelling in her digital and graphical work, her portfolios determine the driven and meticulous person she is, with every last detail perfected down to a T. 

Caroline enjoys seeing results and with an acute interest in the marketing world and its ever-changing innovations, she is enthusiastic to work with marketing professionals at O’Connell Marketing. She works well with a team and offers excellent written communications as well as visual support.

Caroline has worked closely with O’Connell Marketing on projects that have aided Visit Wexford and Taste Wexford.

Maurica Mackle – Associate Director

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Maurica is a Fellow of the Chartered Institute of Public Relations, and a judge for the annual CIPR Pride Awards. Owning her own boutique PR business, Mackle Communications since 2015, Maurica has established niche clients across the Arts, Charitable and Private Sector. These include a number of leading brand names such as Extern, the all-Ireland social justice charity, Development Trusts NI, The Rose of Tralee International Festival, and arts organisations including Arts Council for Northern Ireland, Maiden Voyage Dance, Golden Thread Gallery and Visual Artists Ireland.

Prior to starting her own business, Maurica was Head of Strategy in the Welsh Government, Department of Economy. During this time Maurica provided advice to the First Minister and the Minister for Economy, Science and Transport, and lead on the delivery of Enterprise Zones and Anchor Company strategic relationship management across Wales.

Maurica was previously Head of Consultancy for National Trust, the largest conservation charity in Europe, working across Wales and Northern Ireland. During this time, she was a member of the key delivery team for the £18.5m Giant’s Causeway project, leading on fundraising, interpretation, brand communications and marketing.


Anthony O’Toole – Associate

Anthony MSc BA WSET is a Failte Ireland Food Champion, private chef, slow food activist, cookbook collector, writer, and an international food and tourism advisor.
In 2012, Anthony completed a Master of Science (M.Sc) in Culinary Innovation and New Product Development at the School of Culinary Arts & Food Technology in DIT. He also holds a Bachelor of Arts (B.A) Honours Degree in Culinary Arts and W.S.E.T. (Wine and Spirit Education Trust) Level 3 in Wines and Spirits.
Anthony currently has his own business, Culinarian Press, and manages a variety of food, NPD, Business, Tourism and Culinary Brand Projects for Producers, Caterers, restauranteurs and food brand associates. Anthony has recently collaborated with O Connell Marketing Ltd on the Enniscorthy Rockin Food Festival. He is also a food Writer for Georgina Campbell’s Ireland Guide and a Board Member of Wexford Food Family.


Lisa Gildea – Associate Designer


Lisa Gildea is a highly creative, multidisciplinary designer with extensive experience in brand strategy and identity design. She has over a decade of experience in her field, having graduated with a first-class honours degree in graphic design in 2008.

After graduating, Lisa spent eight years working in branding agencies in London. Five of these years were spent at Small Back Room, starting off in a freelance role and progressing to a role as senior designer. Small Back Room specialises in destination branding, and Lisa was the lead designer and brand guardian for East Village London. She also worked on numerous branding projects for property industry clients like Delancey and L&Q, print and illustration for Shakespeare’s Globe and Real Estate Balance, and on the naming strategy for new East London development Barking Riverside.

Lisa believes great design is a mix of storytelling, problem-solving, and magic. She brings strategic thinking and a creative approach to every project regardless of size or industry

Lorraine O’Dwyer – Associate

Lorraine O’Dwyer is the founder of Gallivanting Tours . She has great knowledge regarding the history, culture and heritage of Wexford and she absolutely loves telling people about it. She is one of life’s true adventurers. 

Having grown up in the hospitality trade, she’s a member of many tourism boards, a published author, a qualified Customer Service Trainer and a professional Seanacai (storyteller). Lorraine opened Gallivanting Tours in 2016 and it has gone from strength to strength earning her features in many international newspapers, magazines and TV along the way.

Lorraine also works as a “Hop On” Guide for other Tour Operators and can be hired for Storytelling Evenings, Walking Tours of her home town of Gorey and Tarot readings. But when it comes right down to it, nothing makes her happier than hitting the road with a new group to show them around the place she loves so much…. Home.

She loves blogging and capturing content, so would be a great addition to the team. Lorraine could generate live content on a regular basis, especially when out and about showing off the wonders of Wexford. Lorraine has a lot of experience in the food and cultural tourism around Co. Wexford. In 2019, Lorraine has actually organised an article being written by Pól O Conghaile about Wexford. It was published in Condé Nast Traveller.