Jean O’Connell – Director

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Jean’s focus, energy and passion for Tourism Business along with a straight-talking, results-based approach for small and large events, has delivered incredible results for clients.

Jean offers incredible commercial experience in so many areas and ensures that budgets are managed while over exceeding expectations. With award-winning skills for innovation, digital marketing and event management, she has the skill-set to deliver world-class events/festivals and destination marketing, delivering incredible results for moderate budgets. Jean’s direct but motivating approach and in-depth tourism industry knowledge and contacts make her a very influential figure in the sector of Tourism and Community Networks.

Jean has worked on Rockin’ Food Festival, Taste Wexford, Santa’s Enchanted Castle, Irish Hotel Federation and numerous food-related events for Carlton Hotels, Treacy’s Hotel Group, Visit Wexford new website, Glanbia, Hodson Bay Hotel Group, Athlone Tourism, Kerry County Council and Wexford County Council. She is a Gold Ambassador Member of the World Food Travel Association, conducts research trips and attended the World Food Tourism Conference in Austin in 2019.

Jean is a recognised strategic planner, supported by her team and recognised as a driven but motivating leader, she brings a wealth of experience and professionalism and has delivered across the field of Tourism and Agri-Food Tourism. She has a proven record in Tourism, Festivals, Food Tourism, Agri-Food and Business and has won many national awards. Jean set up O’Connell Marketing in early 2014 and since then she has successfully grown her business, managed various important projects and received a lot of positive feedback from her clients.

Klaudia Kulakowska – Marketing and Digital Communications Manager

Klaudia has achieved a Bachelor of Arts in Visual Communications and Design, a Masters in Digital Marketing and a Postgraduate Diploma in Event Management. As a graphic designer, she loves to think outside of the box and always looks for creative solutions to any challenges faced. Klaudia loves all aspects of digital marketing, but social media and content marketing are definitely her two favourites. As a very organised person herself, she loves organising and running events from start to finish. She has gained a lot of experience within the three fields since leaving college.

Klaudia works on projects for the following clients: Visit Wexford, Rockin’ Food Festival, Taste Wexford, Santa’s Enchanted Castle, Shanbally House & Gardens and the Irish Hotel Federation.

Ruth Tapial –Marketing and Digital Communications Executive

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Ruth has achieved a Bachelor in Business Administration, a Masters in Digital Marketing and a Postgraduate Diploma in Graphic Design. She has a strong background in marketing and event management. She is a very ambitious person and analytical. She is very organised and creative.

She provides excellent support in all projects including Rockin’ Food Festival, Taste Wexford, Visit Wexford, Santa’s Enchanted Castle, Shanbally House & Gardens and the Irish Hotel Federation.

Karen Cloke – Marketing Assistant

Karen is a recent graduate from Waterford Institute of Technology. She received a first-class honours Bachelor of Business degree, having specialised in marketing during her course. Karen’s standard work as a marketing student was recognised by the college and she was awarded a marketing commendation award from the School of Business in her final year.

She brings her experience of working on live projects and consulting with organisations through her course to O’Connell Marketing. With a keen interest in digital marketing, she enjoys projects that allow her to draw on her creativity through visual and written communications. Karen provides support on projects for Visit Wexford, Taste Wexford and Treacys Hotel

Maurica Mackle – Associate Director 

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Maurica is a Fellow of the Chartered Institute of Public Relations, and a judge for the annual CIPR PRide Awards. Owning her own boutique PR business, Mackle Communications since 2015, Maurica has established niche clients across the Arts, Charitable and Private Sector. These include a number of leading brand names such as Extern, the all-Ireland social justice charity, Development Trusts NI, The Rose of Tralee International Festival, and arts organisations including Arts Council for Northern Ireland, Maiden Voyage Dance, Golden Thread Gallery and Visual Artists Ireland.

Prior to starting her own business, Maurica was Head of Strategy in the Welsh Government, Department of Economy. During this time Maurica provided advice to the First Minister and the Minister for Economy, Science and Transport, and lead on the delivery of Enterprise Zones and Anchor Company strategic relationship management across Wales.

Maurica was previously Head of Consultancy for National Trust, the largest conservation charity in Europe, working across Wales and Northern Ireland. During this time, she was a member of the key delivery team for the £18.5m Giant’s Causeway project, leading on fundraising, interpretation, brand communications and marketing.

Anthony O’Toole – Associate 

Anthony MSc BA WSET is a Failte Ireland Food Champion, private chef, slow food activist, cookbook collector, writer, and an international food and tourism advisor.
In 2012, Anthony completed a Master of Science (M.Sc) in Culinary Innovation and New Product Development at the School of Culinary Arts & Food Technology in DIT. He also holds a Bachelor of Arts (B.A) Honours Degree in Culinary Arts and W.S.E.T. (Wine and Spirit Education Trust) Level 3 in Wines and Spirits.
Anthony currently has his own business, Culinarian Press, and manages a variety of food, NPD, Business, Tourism and Culinary Brand Projects for Producers, Caterers, restauranteurs and food brand associates. Anthony has recently collaborated with O Connell Marketing Ltd on the Enniscorthy Rockin Food Festival. He is also a food Writer for Georgina Campbell’s Ireland Guide and a Board Member of Wexford Food Family.

Lorraine O’Dwyer – Associate

Lorraine O’Dwyer is the founder of Gallivanting Tours . She has great knowledge regarding the history, culture and heritage of Wexford and she absolutely loves telling people about it. She is one of life’s true adventurers. 

Having grown up in the hospitality trade, she’s a member of many tourism boards, a published author, a qualified Customer Service Trainer and a professional Seanacai (storyteller). Lorraine opened Gallivanting Tours in 2016 and it has gone from strength to strength earning her features in many international newspapers, magazines and TV along the way.

Lorraine also works as a “Hop On” Guide for other Tour Operators and can be hired for Storytelling Evenings, Walking Tours of her home town of Gorey and Tarot readings. But when it comes right down to it, nothing makes her happier than hitting the road with a new group to show them around the place she loves so much…. Home.

She loves blogging and capturing content, so would be a great addition to the team. Lorraine could generate live content on a regular basis, especially when out and about showing off the wonders of Wexford. Lorraine has a lot of experience in the food and cultural tourism around Co. Wexford. In 2019, Lorraine has actually organised an article being written by Pól O Conghaile about Wexford. It was published in Condé Nast Traveller.