PR, Digital Marketing and Communications
Visit Wexford is a local tourism industry and Wexford Co. Council partnership to promote Co. Wexford as a tourist destination.
After Covid-19, and restrictions in travelling, Wexford has had the challenge to attract staycationers during 2020, and O’Connell Marketing has made Wexford the leading county for staycations in Summer 2020.
- Develop a new Summer and Autumn campaigns focus on staycations
- Press launch
- Marketing and Press/Media Management
- SEO, web optimization
- Website maintenance
- Digital Marketing campaigns
- Social Media Management, including the creation of a TikTok account, and Graphic Design
- Budget Management
KPIs June- Aug 2020
AVE National Media: €528,094.64
Website sessions: +200% YOY
Social Media Reach: 4,4M impressions, 129k engagement+ with 5k+ fans