As 2020 draws to an end, what a year it has been for everyone. Each person and company has had huge challenges and we have all had a year that we never expected. But even with the toughest days the resolve we have all seen is just incredible.
At O’Connell Marketing, we have been very lucky as we were able to work remotely very easily, we adapted quickly, supported others to do the same and in fact, we actually have increased our team and skills.
In 2020, O Connell Marketing campaigns have delivered over €3M in online sales. We have generated PR value for our clients of over €1M, written over an average of 2.5 blogs a week and updated over 350 pages with new content. Across our clients’ social media channels, we have generated over 10M impressions, nearly 300,000 engagements and gained over 11,000 new followers.
We have completed brand audits, launched new brands, developed businesses plans, designed visual case studies, developed new concepts and developed new websites. As I write this, you can see why the O Connell Marketing Team is ready for a well earned rest of Christmas.
Personal highlights include how much outdoor time we got with Visit Wexford exploring the new trails, seeing puffins at the Saltee Islands and visiting so many of the tourism industry on photo-shoots, video days and social media days.
Also, the development of the team as whole but especially Klaudia’s recent promotion to Marketing and Digital Communications Manager which we look forward to celebrating when it is safe to do so.
Lastly, our involvement in the development and marketing of Irelandhotels.com new ‘Go Anywhere Gift Card’ which has been the shining star for the hospitality industry. As the sales continue to grow over €1.5M this week, it highlights how many of you are gifting future memorable experiences to loved ones and how we look forward to travelling again. Last minute instant eCards are available 24/7 at irelandhotels.com
Thank you all for your support and wishing you a happy but safe Christmas and all the best for 2021. To our valued clients, we will be with you every step of the way next year treating your challenges as our very own with a carefully planned approach and strategy where we continue to measure and use all the insights to deliver exceptional results for you.
Jean, Klaudia, Ruth, Karen, Caroline and Porter the naughty office puppy…
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, Bestselling Author and Blogger of Seth’s Blog