We successfully launched and managed the rollout of the new Irelandhotels.com gift card system, positioning it as a key offering for both hotels and customers across Ireland.
Through a comprehensive communications plan that included marketing/PR, digital marketing, POS materials and nationwide training workshops, OCM successfully introduced the new gift card system.
Our efforts included recruiting hotels via newsletters, webinars, presentations, animated videos and personal outreach to ensure widespread adoption. By collaborating closely with stakeholders, we developed a corporate sales strategy and managed a marketing budget to deliver strong results.
OCM continues to manage web content, digital marketing, design artwork and produce e-zines to maintain engagement and drive continued success.
Results:
- Impressions: 3.6 million across social media, achieved through a carefully executed content strategy, including targeted posts, seasonal updates and strategic collaborations, driving significant awareness and visibility.
- Engagements: Over 16,000 engagements – a result of consistent, interactive content and active audience participation fostered through compelling storytelling and targeted campaigns.
- Followers: Grew followers to 47,000 across social media channels by implementing a strategic content plan that resonated with target audiences, creating meaningful connections and expanding our reach.
