At O’Connell Marketing, we care about the impact that our business has on the environment. We are also in a position to lead and influence others to make small changes that make a big difference. These are some of our actions that we undertake as a team, we are very focused on protecting the environment but also looking after our team, clients and community.


As part of our projects, we always include sustainability opportunities which are often beyond our brief. Leading and encouraging large groups to work together to build a sustainable destination and communities is important to us. From reducing the environmental impact of our office which is powered by 100% sustainable energy to recommending sustainable choices to our clients, sustainability is always at the forefront of what we do.

We were involved in developing a Green Festival Programme for Taste Wexford by Wexford County Council which was a key initiative to highlight that Wexford is committed to reducing waste at festivals and events. We were also delighted to be part of Discover Kerry when last year County Kerry was ranked in 13th place in the Global Destination Sustainability Index.

We are delighted to have been awarded the Sustainable Tourism Network Foundation Level Award for 2024 which highlights our commitment to sustainability and reducing the impact of our operations.

Read our sustainability policy here.


We have also developed a responsible marketing policy to outline our commitment to reducing our impact on the environment through our marketing activities for our clients.

Read it here.



Wellness is an integral part of how we work, we promote a healthy work life balance for our team with remote working and hybrid working arrangements. We also offer flexible working hours and support each other as a team if anyone needs to take time out. Our HQ is situated in County Wexford at the foot of beautiful Mount Leinster surrounded by trails, so we encourage daily walks with our office dog. With a hybrid structure in place among our team, we encourage our team to take the time out to get plenty of fresh air doing what they love.

Social Responsibility

Jean and the wider O’Connell Marketing team are active and engaged community members who participate in many community and charity projects. Jean, a proud Kerry woman living in Wexford, loves to see both business and the tourism destinations develop both within Ireland and internationally. As part of her business, Jean annually commits a minimum of 10% of her professional time to contributing to mentoring, advisory and capacity building to sustainable groups and not-for-profit organisations on a pro bono basis.

Internships and Graduate Development Programme

Many of our team are graduates of South East Technological University (SETU), so we are thrilled that O’Connell Marketing in the top 50 companies and employers in the SETU Careers Development Centre and to have been involved recent Career & Employment Summits. O’Connell Marketing has welcomed and mentored six interns in recent years, some of whom were offered internships in our expanding team. We invest time in giving our interns the best possible work experience to start off their career. We take the time to plan, train and mentor and of course recognise and reward talent.