We are an independent strategy agency, whose expertise stems from Brand Strategy, Research, and Innovation.  Brand development is a strategic process of creating and distinguishing your company’s image, products and services from your competitors.

Have you a new product or service what you want to tell the world about ? Or maybe you want to do a re-launch of a current brand or product?  We specialise in developing eye-catching campaigns that help make brands recognisable and businesses grow.

Brand Development

We work alongside you to find your brand “voice” and identify your company’s purpose, philosophy, and values while creating a distinctive brand image for your brand, products and services from your competitors.  A bespoke communication strategy is created for the product or service you offer, making your brand more memorable and more persuasive than other brands offer in your industry.

Brand Strategy

We create strategies that connect you to your customer, which act as engines of sustainable and predictable growth for your business. Our experience in successful brand strategy development means that we are able to avoid the pitfalls of short-term, reactive campaigns. Drawing on O’ Connell Marketing team’s expertise we develop transformative brand strategies that allow brands to connect with people on a deeper, more sustainable basis.



Insight is at the heart of what we do at O’Connell Marketing. Uncovering relevant and meaningful insight is key to creating the solutions that make business better and we employ this across all of our pillars: culture, innovation and strategy. We understand that clients today are output and action focused so we concentrate not just on our methodologies, and boldness in our designs, but in creating insights that have immediate impact on teams, making choices and decision-making clearer.



We believe to unlock true innovation a deep understanding of your customers is required. Our ultimate goal is to help clients imagine what the future could be and partner with them to foster a culture that can make this a reality, delivering this through innovative designs.



We deliver creative designs that define your brand

​Delivering a successful company brand, rebrand, new website or marketing campaign can challenge even the most talented marketing controller. Not only will your visual work be judged by others, but also your professional reputation.  Don’t worry, our expert multi-discipline team have done this before for countless delighted clients. It’s what we do every day.

With O’Connell Marketing, your brand development project is in excellent professional hands.

See our Latest Brand Case Study

We provide our clients with graphic design across traditional and modern marketing, from print and merchandise to digital and social media. Brand design, rebrand design and company tool-kits can be inclusive, depending on the needs and wants of the client.