We create engaging stories to deliver unforgettable experiences.

Made up of creative and inspired individuals, our company ignites change and unlocks growth for brands by creating strategy to deliver virtual and live events, activations, conferences and cultural experiences. We deliver Festival and Event Strategy including planning, launch, promotion, wrapping up and training along with the many hundreds of tasks necessary to run a successful event.

Festival & Event strategy really is a strategy that includes many hundreds of moving parts, changeable conditions, evolving requirements and lofty goals. Yet it is also the cornerstone of event planning. If you want to make it in this business, mastering your strategy is essential and O’Connell Marketing can assist you, with our experience in delivering events and festivals through out business plan development and training

We can offer assistance with the following:

  • Festival Rebrand – Logo design, brand development and brief for brochure
  • PR Campaign – Press Releases, Festival Launch and track media coverage
  • Online / Social Media Campaign – Set up new Facebook and twitter pages
  • National Cost Effective Marketing Campaign – Facebook Adverts and National Radio Competitions.

Festival and Event Business Plan.

Every festival, large or small, needs a good festival business plan. Without one, you’ll be at a disadvantage as you start approaching vendors and sponsors, pricing your tickets, and even articulating your value through your promotions and press. Putting a festival business plan together can be time-consuming — but it’s well worth the effort. A solid business plan helps you focus on your event’s purpose and goals, determine its financial viability and potential, and map out the resources required to deliver it.

O’Connell Marketing as delivered strategy events and supports and at hand to assist you in developing your event or festival.


Santa’s Enchanted Castle


Santa Enchanted Experience

Managed and ran the Santa Enchanted Experience at the Enniscorthy Castle from 2015 to 2019.

Enniscorthy Santa’s Enchanted Castle, created and managed by O´Connell Marketing is on top of Wexford’s Santa’s experience. Has become a must for families from around Ireland, with more than 5,000 visitors in 2019.

  • Concept Development
  • Website Construction
  • Online Booking System Development and Ticket Office
  • Revenue, Budget and Online Ticket Sales Management
  • Branding 
  • Creation of Saleable Accommodation packages
  • Social Media and Digital Marketing Management
  • Press & Media Management
Rose of Tralee International Festival

We were delighted to be part of the Rose of Tralee International Festival assisting with Commercial Sponsorship and PR and Marketing during the 2014/2015 Festival.  This festival has evolved into much more than a simple beauty pageant. From its humble beginnings in 1959, when the festival budget was just £750, the Rose Of Tralee has emerged as one of the most important events in the Irish social calendar.

Free Venue Finding Service

We provide a FREE Venue Finding service and NO COST is incurred by you for availing of our services and expertise. Let us help you by saving you time and money by allowing us to compile a specially selected list of venues for you to choose from, that we have sourced. We act quickly and guarantee you a fast response.

Conference and Meetings

We understand that each client has different requirements when it comes to organising conferences or meetings. You can rest assured in the knowledge that we will book and organise your conference/meeting with outstanding professionalism and we will only find venues that meet your standards and provide the right setting for a successful conference. This will allow you the time to plan the content for your event.

We can source the most competitive packages for you through our long standing relationships within the hospitality industry:

  • Conferences
  • Events
  • Small Meeting Rooms
  • Long Term Training Rooms

Golf and Special Interests

We are passionate about sport and our aim is to provide sport enthusiasts with excellent holidays at competitive prices. We source only the best hotels and sports facilities for you and your group.   Ireland is fast becoming an excellent sports destination and why not…   There is a superb array of fine Golf Courses, Horse racing courses and various other sport activities dotted all over the country. We are confident that we can deliver a very memorable outing for you and your colleagues.