We put Woodstock Gardens on the map as a go-to local destination.
Via a strategically crafted social media and website content plan that consists on seasonal updates and on-the-ground park announcements, OCM has put Woodstock Gardens on the map as a must-visit local destination, attracting both locals and international visitors to experience the natural beauty and charm of this iconic spot.
Impressions: 293% YOY increase (2024-25), showcasing the audience numbers that are discovering and connecting with the beauty of Woodstock Gardens via our online platforms with particular interest in the In The Garden with John series which followed John Delaney, the Head Gardener.
Interactions: 171% YOY increase in interactions, highlighting the success of targeted social media campaigns that actively engages our audience with scheduled content, sharing their experiences in the gardens, which in turn spreads the word about this stunning destination.
Kilkenny Countryside Park
We established Kilkenny Countryside Park as a top local destination, drawing both local and national visitors to experience its natural charm and outdoor offerings – including Kilkenny’s first dedicated dog park.
OCM have implemented a strategic content plan that incorporates itinerary-style social media posts, a spotlight on biodiversity and the cross promotion of local businesses, with a focus on engaging local communities and driving awareness of park offerings, resulting in:
- Impressions: 197% YOY increase (2024-25). This impressive growth is the result of OCM’s strategic approach, including specially crafted social media content, targeted campaigns and consistent engagement which have successfully positioned Kilkenny Countryside Park as a key destination within Kilkenny’s green tourism scene.
- Followers: 21% increase achieved through consistent content, strategic audience engagement and a tailored social media campaign that showcased the unique beauty of Kilkenny Countryside Park, encouraging more people to connect and follow.
