Highbank Orchards is a fifth generation farm based in Cuffesgrange, Co.Kilkenny. Run by husband and wife duo, Rod and Julie Calder-Potts, they grow and make delicious apple products from apple juices and apple cider vinegars to apple wines from precious family recipes.
O’Connell Marketing began working with Rod and Julie Calder-Potts in September 2024, to promote their organic apple orchard in Kilkenny. Their self-guided ‘Red Gate Tours’ launched in October 2024 and followers got a glimpse into the history and beauty of the family-run farm, with thanks to a bank of professional photography done by Ruth Calder-Potts.
A strategic content plan was put in place for both web and social media for the remainder of 2024.
2025
In 2025, we created a flexible plan to help promote the wide array of tours, products and the inaugural Mother Event, which featured yoga, gut-friendly talks and product tastings under the grand oak tree.
Amongst the seasonal content, you will find the fan-favourite series, Rod’s Walks. This series originally started in 2020 but made a big return in the summer of 2025, when the orchard was buzzing with excitement!
2026
Looking forward to 2026, we will continued to nurture a strategic web and social content plan to provide the best results across three social platforms.
Each season is full of beauty in Highbank, we follow the buds into blossoms before eagerly awaiting the Harvest season and the influx of fresh apple products.
KPIs to date (January 2026):
Facebook Metrics:
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Impressions +39,800%
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Page Visits +162,100%
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Interactions +530%
Instagram Metrics:
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Impressions +1,500,000%
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Profile Views +30,500%
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Interactions +500%
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Likes +409%
