Glanbia | Wexford Cheddar Brand Activation Project
Developed a successful brand activation and digital marketing strategy with a summer themed campaign to promote Wexford Cheddar as a go-to product when adventuring during the Summer. This included developing and delivering:
- Brand Activation
- Creative Concept Development
- Digital Marketing
- Influencer Collaboration
The brand activation campaign included collaborating with Sarah-Kim Watchorn on the development of 2, easy follow summer recipes, featuring Wexford Cheddar as the key ingredient. We conceptualized two video storyboards to demonstrate both recipes while also incorporating County Wexford and local adventures into the messaging. Teaming up with local videographer Zena O’ Brien of Z-Visuals, we scheduled content capture days working with local attractions, tourism providers and Glanbia associate farmers.
The campaign involved the development of promotional videos and imagery, showcasing and demonstrating the recipes to be used during in-store promotions. We were also required to produce a number of shorter social videos to be utilised across Instagram, Facebook, YouTube and TikTok.