The Go Anywhere Gift Card
Develop a communications plan and project management of the launch/roll out of the new Irelandhotels.com gift card system. Included Marketing/PR, Digital Marketing, POS and 8 training workshops nationwide across the country. Recruitment of hotels for new systems including newsletter, webinars, presentations, animated video and round of phone calls to recruit and get industry to sign up/log in to the new system. Working with all stakeholders and companies on the new brand and campaign and developing a corporate sales strategy. Setting up monthly budgets/targets and managing the marketing expenditure budget to deliver strong CPA of 2-4% and ROI of 10:1+. We have delivered exceptional results for the client across their social media channels, including over 1,000,000 impressions, over 5,500 engagements and nearly 1,000 followers.