Enniscorthy Santa’s Enchanted Castle

Tourism & Destination Marketing

2015 – 2019


Enniscorthy Santa’s Enchanted Castle, created and managed by O´Connell Marketing is on top of Wexford’s Santa’s experience. Has become a must for families from around Ireland, with more than 5,000 visitors in 2019.

Project Deliverables

  • Concept Development
  • Website Construction
  • Online Booking System Development and Ticket Office
  • Revenue, Budget and Online Ticket Sales Management
  • Branding 
  • Creation of Saleable Accommodation packages
  • Content Creation
  • Social Media and Digital Marketing Management
  • Press & Media Management
  • Event Management: full team management and training, guest oversee, gift provision, treats management


Hotels and restaurants on the area benefit greatly from the visitors Santa’s Enchanted Castle attracts.  This event generates a large benefit for Enniscorthy town hospitality and food industry with total revenue to the town of €380,000 in 2019. More than 3,000 Sleepers
with a €140,875 revenue for local hotels, and an estimated retail/food revenue of €238,700+ in 2019.


Santa Enchanted Image