Enniscorthy Santa’s Enchanted Castle
Tourism & Destination Marketing
2015 – 2019
Enniscorthy Santa’s Enchanted Castle, created and managed by O´Connell Marketing is on top of Wexford’s Santa’s experience. Has become a must for families from around Ireland, with more than 5,000 visitors in 2019.
- Concept Development
- Website Construction
- Online Booking System Development and Ticket Office
- Revenue, Budget and Online Ticket Sales Management
- Creation of Saleable Accommodation packages
- Content Creation
- Social Media and Digital Marketing Management
- Press & Media Management
- Event Management: full team management and training, guest oversee, gift provision, treats management
Hotels and restaurants on the area benefit greatly from the visitors Santa’s Enchanted Castle attracts. This event generates a large benefit for Enniscorthy town hospitality and food industry with total revenue to the town of €380,000 in 2019. More than 3,000 Sleepers
with a €140,875 revenue for local hotels, and an estimated retail/food revenue of €238,700+ in 2019.