Marketing & Digital Content Executive
Caroline graduated with a first-class honours degree in Marketing and Digital Media in 2021 and jumped into her role with O’Connell Marketing enthusiastically. She enjoys all things digital, creative and unique with the company’s current numerous tourism destination clients. Passionate about the visual appeal of campaigns, content and everything in between, her role as Marketing and Digital Media Content Creator allows her to freely explore her creative side from her love of writing and creating digital assets for any project she’s involved in.
While she leads OCM client, Visit Wexford, every client’s seasonal marketing campaign is a joy to work on and Caroline loves seeing it come to life working alongside Lisa, the teams brand designer and illustrator. Caroline loves executing new campaigns with momentous ‘switch on’s’ that unlock her grá for seeing the results. She looks at the finer details in both visual and written communications and perfects the last touches in everything she does more times than once.
Caroline has worked on projects for clients including Visit Wexford, Laois Tourism, Discover Kerry, Taste Wexford, Irish Hotels Federation and Fitzpatrick Castle Hotel.