Caroline Doyle

Marketing & Digital Content Executive


Caroline graduated with a first-class honours degree in Marketing and Digital Media in 2021 and jumped into her role with O’Connell Marketing enthusiastically. She enjoys all things digital, creative and unique with the company’s current numerous tourism destination clients. Passionate about the visual appeal of campaigns, content and everything in between, her role as Marketing and Digital Media Content Executive allows her to freely explore her creative side from her love of writing and creating digital assets for any project she’s involved in.

While Caroline leads OCM client, Visit Wexford, every client’s marketing campaign or project she finds joy in and loves seeing it come to life working alongside Lisa, the teams brand designer and illustrator. Caroline loves executing new campaigns with momentous ‘switch on’s’ that unlock her grá for seeing the results. She looks at the finer details and perfects the last touches in everything she does more times than once.

Caroline has worked on projects for clients including Visit Wexford, Irish Hotels Federation, Rose of Tralee International
Festival on the Wexford Rose Tour 2022 & 2023, Discover Kerry, Laois Tourism, Horetown House, Taste Wexford, and Fitzpatrick Castle Hotel.