Rachel Mac Cormaic
Media & PR Specialist
Email: hello@oconnellmarketing.ie
Rachel has over ten years of agency experience, working across global brands including Deliveroo and Virgin Australia and joined the O’Connell Marketing team upon relocating from Sydney, Australia to Gorey, Co. Wexford.
In her role at O’Connell Marketing, Rachel now works across strategic campaigns for Irelandhotels.com, promoting the Go Anywhere Gift Card, Invest Wexford and Heritage Village.
With a love of both traditional and digital PR and marketing and a strong focus on strategic media relations and brand storytelling, her strength lies in crafting tailored PR strategies that drive brand visibility, enhance reputations and engage target audiences.
Rachel’s creative narration connects audiences to the experience and has been consistently proven through her copywriting and content creation during her time working on the PR, media, radio and website content for OCM’s clients including:
Irelandhotels.com – Go Anywhere Gift Card
Boyne Valley’s Samhain Festival of Food and Culture
and most recently for the launch of Heritage Village in Laois.
Her imagination across this array of clients from corporate and sales, to recreational gardens, parks, and later-living villages is one of diversity when it comes to adapting to the audience’s needs, and grasping their attention to the selling point or experience-led promotion.
