O’Connell Marketing – a leading marketing agency in Ireland and based in the South East of Ireland – is proud to announce exceptional campaign results alongside the acquisition of several new clients, driving growth and diversity across its portfolio which has seen significant growth in the business industry while remaining a leading agency in tourism.
Welcoming new clients from the business sectors, O’Connell Marketing has had a busy start to 2026 working with the Heritage Village, Ireland’s first modern later-living community designed for independent living, comfort and connection. The project entailed a full redesign of the Heritage Village website, developing all-new branding and creating social media channels in advance of the media launch.
This novel over 55s living concept has been very well received with coverage on RTÉ News, Today Show and Newstalk, as well as regional media. To date, it has generated over 200 qualified sales enquiries and a full diary of viewings in just four weeks.
In addition, the agency was also awarded the Invest Wexford tender: an exciting project including brand identity, digital marketing and social media content creation.
Long-term partners with the Irish Hotels Federation, Jean O’Connell and the team have been involved in the development and marketing of Irelandhotels.com’s Go Anywhere Gift Card for 5 years. The team has just wrapped on an impressive 2025 campaign where Irelandhotels.com Go Anywhere Gift Card increased the direct online sales by half a million euro and strong targets set for 2026. This is as a result of a fine-tuned digital marketing campaign covering web content, newsletters, seasonal blogs, social media, display advertising and a comprehensive radio campaign underpinned by PR activity.
Expanding on an exciting 2025, O’Connell Marketing were also involved in two of Tourism Ireland’s Home of Halloween destinations through clients Visit Kilkenny and Samhain Festival of Food & Culture. The popular food festival in the heart of the Boyne Valley saw 7,500 visitors attend the festival over the full weekend – a significant rise from 5,000 recorded the previous year.
Founder and Managing Director Jean O’Connell said: “We’re starting 2026 with a bang by kicking off our Invest Wexford campaign and we can’t wait to generate exceptional results for them and our other clients this year.”
In addition to client successes, OCM saw team growth, welcoming new team members, as well as expanding their offering into business marketing. Over the last 5 years, due to demand for services OCM has seen its portfolio expand, with business clients increasing by 50%.
Jean continued: “Diverse business clients present unique challenges and opportunities for the team to showcase their innovation and deliver greater value. Our passion and exceptional experience for tourism and travel continues with destination marketing, but it is bringing the skills and talent to so many other sectors. Always focusing on new and long term clients has shaped the evolution of OCM, allowing us to build specialised expertise and offer services that truly move the needle for our clients.”
OCM is a results-driven marketing agency renowned for delivering strategic and results-driven marketing campaigns that maximise client return on investment. With strong expertise across the business sector, as well as in the hospitality and tourism industries, OCM places customer experience at the centre of every campaign.
The agency plans, manages, and delivers multi-channel marketing campaigns, covering brand development, website, social media strategy, content development, SEO, paid advertising across Google and Meta platforms as well as media, public relations and influencer marketing.
