
Why Choose Us
Our values are the guiding principles for all activities undertaken by the company. We are passionate about all things marketing, communication and PR, O’Connell Marketing, founded by Director Jean O’Connell, is a results-driven agency with an abundance of clients in an array of areas. With 20+ years experience in the tourism, hospitality and agri-food industries, the agency has shown proactive success throughout each project, campaign and launch conducted by the team. Our brand values include:
Results
We are a result-driven agency. We are ambitious with a strategic approach with a personal service to each client and always honest in our recommendations, services and results for our clients.
Flexibility
Plans change and that’s okay. We are extremely adaptable and versatile as a team. We pride ourselves in being able to pivot on projects to deliver what the client needs.
Collaboration
Collaboration and teamwork are key to our success. As an integrated agency, we will partner with you and we are an extension of your team and our clients are an extension of our team.
Positivity
We are optimistic, love what we do and always look on the bright side of life and projects. Our OCM Trips, Power Hours, Creative Sessions and Client Planning Trips are always highly productive but we always make time for fun along the way.
WHY CHOOSE US

What We Do
Passionate and driven by all things marketing, we create measurable outcomes tailored to suit your requirements. O’Connell Marketing, founded by Director Jean O’Connell in 2014, is a results-driven agency with an abundance of Irish and International clients. Our portfolio spans across many areas and our clear reports, transparency with budgets, results and case studies highlight why the agency is in demand.
Brand Development and Design
Content Strategy & Creation
Digital & Social Media Marketing
OUR SERVICES
Case Studies
O’CONNELL MARKETING
Killeen Castle
Killeen Castle is a 600-acre estate in Dunsay, Co. Meath, home to one of only 2 Jack Nicklaus Signature golf courses in Ireland.
Case Studies
O’CONNELL MARKETING
Highbank Orchards
Highbank Orchards is a fifth-generation family farm based in Cuffesgrange, Co. Kilkenny.
Case Studies
O’CONNELL MARKETING
Go Anywhere Gift Card
The Go Anywhere Gift Card is Ireland's ultimate hotel gift card brought to you by the Irish Hotels Federation.
Case Studies
O’CONNELL MARKETING
PEMA
PEMA represents the interests of equipment and technology suppliers on a worldwide basis, providing a platform to educate and promote best practice within the port industry
Case Studies
O’CONNELL MARKETING
Visit Kilkenny
Kilkenny Tourism is a local tourism industry and county council partnership to support Kilkenny City and County.
Case Studies
O’CONNELL MARKETING
Woodstock Gardens & Kilkenny Countryside Park
Showcasing the lush green gems that are hidden in the vast countryside of Co. Kilkenny in conjunction with Kilkenny County Council
Case Studies
O’CONNELL MARKETING
Visit Wexford
Visit Wexford is a local tourism industry and Wexford Co. Council partnership to promote Co. Wexford as a tourist destination.
Case Studies
O’CONNELL MARKETING
Taste Wexford
Developed campaign to promote County Wexford as a leading food tourism destination, through food, drink experiences, tours, trails and events.
Case Studies
O’CONNELL MARKETING
Wexford Rose Tour
Rose of Tralee International Festival Visits Wexford on the #WexfordRoseTour
Case Studies
O’CONNELL MARKETING
Discover Kerry
Discover Kerry is the brand created by the Kerry Tourism Industry Association, to promote Co. Kerry as a tourist destination.
Case Studies
O’CONNELL MARKETING
Laois Tourism
Well-known for their festivals, Laois Tourism is a Co. Council partnership with aims to promote the wider tourism industry in Co. Laois.
Case Studies
O’CONNELL MARKETING
Wexford Cheddar
Brand Activation and Digital Marketing strategy to promote Wexford Cheddar as a go-to product
Case Studies
O’CONNELL MARKETING
Nádúr
Plans for a unique working farm resort - complete with lodge, spa, pools and restaurant near Fethard-on-Sea.
Case Studies
O’CONNELL MARKETING
Santa’s Enchanted Castle
Enniscorthy Santa’s Enchanted Castle is one of the top Santa’s experience.
CASE STUDIES
Passionate about all things marketing, communications, PR and event management, O’Connell Marketing, founded by Director Jean O’Connell, is a results-driven agency with an abundance of clients in an array of areas. With 20+ years experience in the tourism, hospitality and agri-food industries, the agency has shown proactive success throughout each project, event, campaign and launch conducted by the team.
Jean O’Connell
Managing Director
Karen Cloke
Marketing & Communications Manager
Caroline Doyle
Marketing & Digital Content Executive
Ciara Cloke
Digital Marketing & Communications Assistant
Rachel Stevenson
Media & PR Specialist
Leo Walsh
Digital Marketing & Content Creation Intern
Lisa Gildea
Brand, Illustrator & Designer
Maurica Mackle
Chartered PR Pracitioner Associate
Margaret Deacon
Accounts
Anthony O’Toole
Food Tourism & Business Creative & Brand Experience Specialist
Porter
Chief Barketing Officer